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"When the going gets tough" was one of Dr Michael Bannwolf's influential talks held at the Manchester 2023 Applied Research Conference. The clinical psychologist is known for his ability to design psychological processes in coaching and develop with his clients their ability to transform.

It could be called a quest for happiness or fulfilment, or simply call it living the best life you can. Michael is curious about improving the life and happiness of those who can. He works with clients all over the world who have the resources and will to truly develop into a healthier, wealthier more balanced, happier person. 

One of the main focal points of his work is is about mental strength, balance and effectiveness as he thinks these aspects are some of the foundations of a well-lived life. In several pieces of research, he has shown a deep sense of academic and scholarly underlying competence for coaching in this field.